Friday May 30, 2025

#104 - Eric Smith @ Edacious - Helping Brands Prove That Regenerative Products Are More Nutritious

On this episode, we have Eric Smith who is the Founder and CEO of Edacious.

Edacious offers radically easy lab testing and intuitive nutrition software for food system professionals. They’re working on turning nutrition data into actionable insights for people and planetary health.

Eric's on a mission to redefine food quality using hard data. Through his work at Edacious, he's helping brands measure, benchmark, and communicate the nutritional value of their products so consumers can truly understand what they’re eating.

We explore:

Why the current Nutrition Facts Panel fails us
How nutrient density can drive real market demand for regen products
What kinds of data regenerative brands should be gathering now
And how Edacious is building a first-of-its-kind food quality benchmarking system

You’ll hear Eric break down complex concepts like bioavailability and phytochemicals in clear, actionable ways – plus explain how regenerative brands can use this data to differentiate themselves in a crowded market.

If we weren’t already super bullish on how nutrient density can create increased demand for regenerative products, then we definitely are now.

Episode Highlights:

💪 Why Eric left climate investing to go all in on nutrition

📉 Most nutrition panels are wrong and based on outdated USDA data

🔎 Many “healthy” foods are nutrient-poor due to depleted soils and genetic dilution

🔥 The five steps every brand can and should take right now

🧾 Why regulatory risk goes away when you have third-party data

💥 Regen products often contain 10x or more of certain key vitamins

🥩 Ground-breaking insights from the recently released Beef study

👀 What brands are doing a good job marketing their nutrition data?

📊 Building the first public database of food quality benchmarks

🚀 How their Nutrition Profiling Score could change food forever