#38 - Craig Camp @ Troon Vineyard - Wine's Regenerative, Gold Standard

On this episode, we have Craig Camp who is the General Manager at Troon Vineyard.

Troon Vineyard is a Regenerative Organic Certified and Demeter Biodynamic Certified vineyard and wine brand. It is one of only 4 farms in the world to hold the distinction of being Regenerative Organic Certified® at the Gold level.

In this episode, we learn about Craig’s lifetime love affair with wine and how he landed at Troon. He details the vineyard’s journey from a conventionally-farmed, lifeless plot of land to an abundant and biodiverse ecosystem. Plus, we learn about the nuances of bringing wine to market and its potential to be a leading category in the regenerative transition.

Episode Highlights:

🦋 The abundant biodiversity in the vineyard

🥇 Being 1 of 4 farms that is Regenerative Organic Certified® Gold

💰 Why “there’s no mission without margin”

🤯 Their regenerative transformation since 2016

🍷 The Euro trip that inspired Craig’s career in wine

💫 Using natural yeast and tripling their YAN

☝️ Why no-till is the most important practice to scale regen

🚚 How selling adult beverages is different than other CPG

☑️ Why we have to plant things where they want to grow

⚡ Wine’s unique ability to lead the regen transition

Links:

Troon Vineyard

Regenerative Organic Certified®

Demeter Biodynamic Certified

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