Friday Aug 04, 2023
#42 - Courtney Boyd Myers @ AKUA - Spongebob's Favorite Regenerative Kelp Burger
On this episode, we have Courtney Boyd Myers who is the Founder & CEO of AKUA.
AKUA is supporting regenerative agriculture with their lineup of frozen, plant-based meat alternatives like burgers, crab cakes, and ground meat that are all made with regeneratively farmed kelp.
In this episode, we learn how the brand pivoted from shelf-stable kelp jerky into frozen household mainstays, their exciting new partnership with Nickelodeon & Spongebob, plus Courtney shares her operating and fundraising journey as a mother and female founder.
Episode Highlights:
😡 How changing her Dad’s diet inspired her
🤝 Partnering with GreenWave to support regen kelp
🤔 Why they started with kelp “jerky”
🥇 Pivoting through the “Kelp Beta Burger Club”
👀 The “Innovation Limits” of CPG
👍 Flavor > Nutrition > Sustainability
🤩 Their EPIC Spongebob partnership
💯 Courtney’s experience as a mom and female founder
💰 Their Republic fundraise happening NOW
👏 How to bring down regen COGS & SRPs
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