Friday Nov 01, 2024

#83 - Kyle Sullivan & Jesse Smith @ Figure Ate

On this episode, we have Kyle Sullivan & Jesse Smith from Figure Ate Foods and the White Buffalo Land Trust. Kyle serves as the Director of Marketing and Communications while Jesse serves as the Director of Land Stewardship.

Figure Ate is supporting regenerative agriculture with their persimmon vinegar and beef biltong products, and the Figure Ate brand is a part of the larger White Buffalo Land Trust non-profit that is stewarding the 1,000-acre Jalama Canyon Ranch and serves as a global hub for regenerative land stewardship, ecological monitoring, research, education, training, and enterprise development.

In this episode, we learn about why developing demand-building enterprises supporting ecological stewardship is a major key to regenerative success, Kyle and Jesse share the journey of launching the brand, formulating the initial products, and selling across multiple sales channels, plus we learn about some new projects and products they have in the works.

Episode Highlights:

🌎 Creating a global hub for regenerative agriculture

⁉️ Why does a non-profit have a food brand?

👉 Building enterprises that support ecological stewardship

🤯 The ecological complexity at the Jalama Canyon Ranch

🍶 Why persimmon vinegar was product #1

🔥 Developing domestic Elderberry supply + new products

😡 Dealing with legal and regulatory challenges in marketing

💪 Leading with nutrition claims on packaging

👀 New biltong flavors coming soon

💫 The quorum of energies that will scale regenerative

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