Friday Dec 06, 2024

#87 - Camilla Marcus @ west~bourne - Chef Curation & Cultural Persuasion

On this episode, we have Camilla Marcus who is the Founder & CEO at west~bourne.

West~bourne is supporting regenerative agriculture with their chef-driven snacks and pantry staples - all impeccably sourced, utilizing regenerative, sustainable, and organic ingredients. The brand’s ethos is 'eat well. do better. gather often.'

In this episode, Camilla shares her journey from chef to brand Founder, the philosophy behind west~bourne’s unique model, the challenges and triumphs of leading with sustainability in the CPG space, and how Camilla is driving impact far beyond the plate.

We talk about west~bourne’s new Regenerative Holiday Box, Camilla’s new cookbook, My Regenerative Kitchen, and celebrate their big recent win with The Fresh Market.

Episode Highlights:

❤️ Food is our common love language

🍽️ How restaurants influence popular culture

🚀 Making regenerative cool through food

🤝 Partnering with Glossier for their first CPG product

👩‍🍳 Building a chef-curated brand and product portfolio

🎯 Why climate solutions that aren’t health solutions aren’t solutions

🗞️ Trade media’s role in advancing the regen conversation

🔥 Their Regenerative Holiday Bundle & My Regenerative Kitchen cookbook

👏 Taking their avocado oil national with The Fresh Market

💥 Why radical collaboration is our rocket fuel

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