Friday Nov 08, 2024

#84 - Heidi Diestel @ Diestel Family Ranch - Why Regenerative Turkey Takes Both Feed & Fowl

On this episode, we have Heidi Diestel who is a fourth fourth-generation turkey farmer and executive at Diestel Family Ranch.

Diestel Family Ranch has been raising turkeys since 1949, and they’re supporting regenerative agriculture with their Non-GMO, regeneratively raised turkeys that are certified Regenified™.

In this episode, Heidi schools us on their family’s journey raising turkeys and how their practices and products have evolved over the years, she gives us an in-depth look at how they raise their regenerative birds and source regenerative feed, plus she breaks down how they think about product innovation and what is coming in the future from Diestel.

Listen folks, that calendar says November, so it is time to start thinking about that Thanksgiving turkey. We went in-depth for a big-time Turkey 101 with Heidi today, and we were fascinated by everything we learned. We hope you enjoy this one as much as we did, and more importantly, we hope you’re serving a regenerative turkey at your holiday meal here in a few weeks.

Episode Highlights:

🦃 Four generations of turkey farming

🔪 Going from butcher shops to natural retailers

😂 Kyle’s obsession with Diestel turkey

3️⃣ The turkey farming trifecta: breed, feed, and time

⁉️ What’s a regenerative turkey?

✌️ Why regen turkey takes both fowl AND feed

🌽 Sourcing 650 tons of Regenified corn

↗️ Diversifying the product portfolio in the last decade

🍗 Creating products for the Thanksgivings of the future

🔥 A three-pronged playbook for regen poultry to scale

Links:

Diestel Family Ranch

Regenified™

Diestel Becomes First Certified Regenified™ Turkey Brand

Global Animal Partnership

Smoketown Report: Unlocking Demand for Regenerative

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