ReGen Brands Podcast
The ReGen Brands Podcast is a place for brands, retailers, investors, and other food system stakeholders to learn about consumer brands supporting regenerative agriculture and how they’re changing the world. The ReGen Brands Podcast is hosted by Kyle Krull & Anthony Corsaro.
Episodes
![#43 - Ash Glover-Ganapathiraju @ Ojaswe - South Asian-Inspired, Regenerative Chickpea Pancakes](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17565592/_43_-_Ash_Glover-Ganapathiraju_Ojaswe_eysgr6_300x300.jpg)
Friday Aug 11, 2023
Friday Aug 11, 2023
On this episode, we have Ash Glover-Ganapathiraju who is the Founder and CEO at Ojaswe.
Ojaswe is supporting regenerative agriculture with their lineup of pantry staple items like pancake and muffin mix made with regeneratively grown chickpeas.
In this episode, we learn about how Ojaswe’s product mix is truly farmer-first and regeneratively inspired, Ash shares how being a queer, BIPOC, and immigrant founder has shaped her journey, her brand, and her products, plus we dive deep into the most urgent issue facing the immediate and long-term future of regenerative brands.
Episode Highlights:
🥞 Ojaswe’s pantry staples made with regen chickpeas
🤯 Moving from India to Arkansas
☕ Working in big CPG and turning down sustainability roles
👏 Empowering everyday eaters through regen CPG
💯 Why food is emotional and there is no “one right answer”
🔥 How smaller brands are paving the way in regenerative
🎯 Building products based on the needs of farmers
🙏 Ash’s experience as a queer, BIPOC, & immigrant founder
👉 The biggest (certification) problem facing all regen brands
🤠 How brand collaboration and retailer support get regen to scale
Links:
Ojaswe
Terra.do
Axo Foods
Axten Farms
Diaspora Co.
Casad Family Farms
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![#42 - Courtney Boyd Myers @ AKUA - Spongebob's Favorite Regenerative Kelp Burger](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17565592/_42_-_Courtney_Boyd_Myers_AKUA_dc3eix_300x300.jpg)
Friday Aug 04, 2023
Friday Aug 04, 2023
On this episode, we have Courtney Boyd Myers who is the Founder & CEO of AKUA.
AKUA is supporting regenerative agriculture with their lineup of frozen, plant-based meat alternatives like burgers, crab cakes, and ground meat that are all made with regeneratively farmed kelp.
In this episode, we learn how the brand pivoted from shelf-stable kelp jerky into frozen household mainstays, their exciting new partnership with Nickelodeon & Spongebob, plus Courtney shares her operating and fundraising journey as a mother and female founder.
Episode Highlights:
😡 How changing her Dad’s diet inspired her
🤝 Partnering with GreenWave to support regen kelp
🤔 Why they started with kelp “jerky”
🥇 Pivoting through the “Kelp Beta Burger Club”
👀 The “Innovation Limits” of CPG
👍 Flavor > Nutrition > Sustainability
🤩 Their EPIC Spongebob partnership
💯 Courtney’s experience as a mom and female founder
💰 Their Republic fundraise happening NOW
👏 How to bring down regen COGS & SRPs
Links:
AKUA
GreenWave
Invest In AKUA
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![#41 - Ashley Walsh @ Pocono Organics - The World's First Regenerative Organic Certified® Hemp](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17565592/_41_-_Ashley_Walsh_Pocono_Organics_m3fit2_300x300.jpg)
Friday Jul 28, 2023
Friday Jul 28, 2023
On this episode, we have Ashley Walsh who is the Founder and President of Pocono Organics.
Pocono Organics is supporting regenerative agriculture with their 380-acre Regenerative Organic Certified® farm producing fruits, vegetables, mushrooms, microgreens, and a myriad of hemp-based CPG products.
In this episode, we learn about Ashley’s health journey with gastroparesis that inspired the farm, their farm’s journey into the myriad of enterprises they are running on-site, and their growing CBD-infused CPG lineup that they are currently scaling.
Episode Highlights:
🤤 Enjoying a CBD-infused “marsh-mellow”
👎 Ashley’s health journey with gastroparesis
💫 Rodale Institute’s instrumental role in their work
🧑🌾 Practices on their 380-acre Regenerative Organic Certified® farm
🧑🔬 Research trials on-farm with Rodale + Jefferson University
🙏 The amazing medicinal power of hemp & CBD
🤯 Why Nano-Particle CBD??
🔥 Why vertical integration is so important for their product quality + innovation
👀 New CBD products coming soon!
🤩 Selling regen products to NASCAR fans at Pocono Raceway
Links:
Pocono Organics
Rodale Institute
Regenerative Organic Certified®
Nano-Particle CBD
Pocono Raceway
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![#40 - Andres Izquieta & Juan Jaramillo @ Chiki Chiki Boom Boom - Regen "Reggaeton In A Bottle"](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17565592/_40_-_Andres_Izquieta_Juan_Jaramillo_Chiki_Chiki_Boom_Boom_9qhnsk_300x300.jpg)
Friday Jul 21, 2023
Friday Jul 21, 2023
On this episode, we have Andres & Juan, the Co-Founders of Chiki Chiki Boom Boom.
Chiki Chiki Boom Boom is supporting regenerative agriculture with their line of enhanced water beverages packed with regenerative and organic botanicals.
They market the product to consumers as “Reggaeton In A Bottle” and a tool to “Regenerate Your Body.”
In this episode, we learn about Chiki’s regenerative organic farm in the “Valley of Longevity” in Ecudaor, Andres schools us on how the brand architecture was built to encompass Reggaeton, authentic Latin flavors and culture, plus lofty sustainability goals. And, we dive deep into their current farming operation and commercial traction of the brand.
Episode Highlights:
💃 Meet: “Reggaeton In A Bottle”
😂 How Juan & Andres met in LA
🙏 Inspiration from the “Valley of Longevity”
💰 The huge opportunity to serve the Latin consumer
😍 Their 40-acre regenerative organic farm in Ecuador
🏅 The rigor of USDA Organic certification
🤳 Why TikTok is so important
🤤 The competitive advantage of “regenerative flavor”
🤩 How they support indigenous + female farmers
💥 Why retailers are the “gatekeepers” to a regenerative future
Links:
Chiki Chiki Boom Boom
Chiki’s ReGen Info
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![#39 - Holly & John Arbuckle @ Singing Pastures - Wildly Regenerative Pork Snacks](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17565592/_39_-_Holly_John_Arbuckle_Singing_Pastures_h8xfdx_300x300.jpg)
Friday Jul 07, 2023
Friday Jul 07, 2023
On this episode, we have Holly & John Arbuckle who are the Co-Founders of Singing Pastures.
Singing Pastures is supporting regenerative agriculture with their regenerative, pastured-pork snack sticks and soon-to-launch salami products.
In this episode, Holly & John share why creating a CPG brand was their path toward an adequate farming livelihood, we learn all about their unique pork program which is “wildly regenerative”, and we discuss what the regenerative community has to do in the future to be successful.
Episode Highlights:
🐖 Creating the first nationally available pastured pork stick
💫 The importance of courage, commitment, and creativity
😂 How they cold-called their way into Thrive Market
🙏 Bootstrapping and “betting the farm” on the brand
🤤 Their new Salami SKUs coming soon
🐷 Rotationally grazing pigs + using humane nose rings
♻️ Upcycling local food waste to help feed their pigs
🤔 Why they lead with “pasture-raised” vs “regenerative”
👉 The problems with regenerative being tied to organic
😡 Why corporate capture of government prevents scaling regen
Links:
Singing Pastures
Pig Tales
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![#38 - Craig Camp @ Troon Vineyard - Wine's Regenerative, Gold Standard](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17565592/_38_-_Craig_Camp_Troon_Vineyard_u4hs6f_300x300.jpg)
Friday Jun 30, 2023
Friday Jun 30, 2023
On this episode, we have Craig Camp who is the General Manager at Troon Vineyard.
Troon Vineyard is a Regenerative Organic Certified and Demeter Biodynamic Certified vineyard and wine brand. It is one of only 4 farms in the world to hold the distinction of being Regenerative Organic Certified® at the Gold level.
In this episode, we learn about Craig’s lifetime love affair with wine and how he landed at Troon. He details the vineyard’s journey from a conventionally-farmed, lifeless plot of land to an abundant and biodiverse ecosystem. Plus, we learn about the nuances of bringing wine to market and its potential to be a leading category in the regenerative transition.
Episode Highlights:
🦋 The abundant biodiversity in the vineyard
🥇 Being 1 of 4 farms that is Regenerative Organic Certified® Gold
💰 Why “there’s no mission without margin”
🤯 Their regenerative transformation since 2016
🍷 The Euro trip that inspired Craig’s career in wine
💫 Using natural yeast and tripling their YAN
☝️ Why no-till is the most important practice to scale regen
🚚 How selling adult beverages is different than other CPG
☑️ Why we have to plant things where they want to grow
⚡ Wine’s unique ability to lead the regen transition
Links:
Troon Vineyard
Regenerative Organic Certified®
Demeter Biodynamic Certified
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![#37 - Michael Ham @ Wild Orchard - The World's First ROC Tea](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17565592/_37_-_Michael_Ham_Wild_Orchard_rs4h7r_300x300.jpg)
Friday Jun 23, 2023
Friday Jun 23, 2023
On this episode, we have Michael Ham who is the Co-Founder and President at Wild Orchard.
Wild Orchard is the world’s first Regenerative Organic Certified® tea brand and boasts 27 SKUs of tea products.
In this episode, we learn about the incredibly unique growing conditions for Wild Orchard’s teas on Jeju Island in South Korea. Michael gives us a deep dive education on the wild differences between Wild Orchard’s products and the conventional tea industry. Plus, we talk about opportunities to bring regenerative brands to market through leading “tastemaker” channels like MICHELIN Star restaurants and other high-end food service operations.
Episode Highlights:
🤯 Their 1,000-acre regenerative farm in Jeju Island, South Korea
🆒 Michael’s background in nature photography & air quality
🏆 Winning global tea awards and becoming Regenerative Organic Certified®
😯 How all types of tea actually come from the same perennial tree
🔬 Plans to lab test all products for nutrient density, antioxidants, etc.
🧑🍳 Selling to MICHELIN Star restaurants and other high-end foodservice accounts
🪿 Heavy rainfall, volcanic soil, wild geese and other unique aspects of their farm
😵💫 Wild Orchard Regenerative Teas versus conventional teas
🥳 Recent retail wins (Jimbo’s + MOM’s) and plans for the future
⚡ What regen can learn from the clear energy movement
Links:
Wild Orchard
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![#36 - Susan Buckwalter @ Recoup - Next-Gen Regen Hydration](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17565592/_36_-_Susan_Buckwalter_Recoup_gspjx7_300x300.jpg)
Friday Jun 16, 2023
Friday Jun 16, 2023
On this episode, we have Susan Buckwalter who is one of the Co-Founders of Recoup.
Recoup is an all-natural, ginger-powered hydration beverage with regenerative organic maple water as its lead ingredient. Recoup is also the first beverage brand to be Regenerative Organic Certified® across its entire product portfolio.
In this episode, we learn about Susan’s Co-Founder Siwat and the homemade health remedies that inspired Recoup’s creation. Susan spends time teaching us about the hydration and wellness power combo of maple water and ginger. Plus, we take a deep dive into all things branding, marketing, and merchandising for not only Recoup’s product but for regenerative brands at large.
Episode Highlights:
👌 100+ studies on the medical benefits of ginger
🤯 Siwat’s health journey that inspired Recoup
🤝 Susan leaving big CPG to partner with Siwat
🧘 Targeting the wellness-focused female consumer
💧 Using regenerative organic maple tree water
🤳 Leveraging TikTok for organic reach
🤸 Fitness studios as a key sales channel
✍️ What Regen can learn from Organic + Non-GMO
👀 Future products coming soon
🎯 The unifying messaging needed to scale regenerative
Links:
Recoup
Recoup Becomes Regenerative Organic Certified
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![#35 - Brita & Bryce Lundberg @ Lundberg Family Farms - Four Generations of Regenerative Rice](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17565592/_35_-_Brita_Bryce_Lundberg_Lundberg_Family_Farms_fbdnwt_300x300.jpg)
Friday Jun 09, 2023
Friday Jun 09, 2023
On this episode, we have Brita & Bryce Lundberg of Lundberg Family Farms who are a father daughter duo representing the third and fourth generations of their family business.
Lundberg Family Farms is supporting regenerative agriculture with their organic and regenerative organic rice and quinoa products that now includes 107 total SKUs.
In this episode, we learn about how the Lundbergs got their start farming rice in California, how market opportunities through brands have guided their pursuit of organic and regenerative organic farming, and the big goals they have to certify all of their rice Regenerative Organic Certified® by 2027.
Episode Highlights:
🤤 Our favorite Lundberg products
🤯 How the business has scaled to 107 SKUs
🫡 The visionary regen influence of founder Albert Lundberg
🆒 Why rice is a great crop for their region + soil type
😍 The market that spurred their adoption of organic
😯 How they manage water, grass weeds, and aquatic weeds
🦆 How they’ve rescued over 30,000 duck eggs
🤩 Their “Ducking Good Rice” marketing campaign
🏅 Reaching 8,000 acres of Regenerative Organic Certified® rice
🎯 Why brands = markets = practice change (in that order)
Links:
Lundberg Family Farms
Lundberg ROC Announcement
“Ducking Good Rice”
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![#34 - Jon Sepp @ Roam Free Ranch - Ready-To-Eat Regenerative Bison](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17565592/_34_-_Jon_Sepp_Roam_Free_Ranch_bry886_300x300.jpg)
Friday Jun 02, 2023
Friday Jun 02, 2023
On this episode, we have Jon Sepp who is one of the Co-Founders of Roam Free Ranch.
Roam Free Ranch is supporting regenerative agriculture with their ready-to-eat bison snacks and meals.
In this episode, we learn about Jon’s journey expanding the operation from 240 acres to over 10,000 and how he has managed his herd regeneratively along the way. Jon tells us why the company has focused on building a brand and selling ready-to-eat products versus just selling bison meat.
Episode Highlights:
🦬 Why Jon fell in love with bison
🤠 When he met Brittany and went all-in on ranching
😯 Growing their operations from 240 acres to 10,000+
🔥 Bringing bison mainstream through ready-to-eat products
⭐ Their regenerative practices + systems
🤔 Why Jon believes only animal foods are truly regenerative
🧑🌾 How raising bison is so different than cattle
💯 Why truth & taste are your biggest marketing assets
💥 Building on-farm experiences to drive consumer connection
Links:
Roam Free Ranch
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