ReGen Brands Podcast

#33 - Pat Schnettler @ 12 Tides - These Kelp Chips Regenerate The Ocean

On this episode, we have Pat Schnettler who is one of the Co-Founders of 12 Tides. 
12 Tides is supporting regenerative aquaculture with its kelp chips made from regenerative and organic kelp farmed in Maine & Alaska.
In this episode, we learn about Pat’s deep family roots in conservation and his personal journey that inspired the creation of 12 Tides, and Pat educates us on how the company has already sold over 1 million bags of kelp chips.
Episode Highlights:
🌊 Pat’s deep family ties in conservation + journey in seafood
💰 Why we need brands to drive demand for kelp farming
🤔 Why they started with kelp chips
🧺 Developing their first products through farmers markets
➕ Why kelp farming is the only net-positive aquaculture
🤩 Helping reverse the loss of natural kelp habitat
🙅 Why they don’t use a co-manufacturer
⭐ Designing products around sustaining consumer trends
🦸 How to build a set of superfans at every store
🔥 The imperative for regen brands to cross-promote
Links:
12 Tides
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#32 - Nicole Dooling & Michael Frey @ Mariah Vineyards - The 1st Land To Market Verified Vineyard

On this episode, we have Nicole Dooling and Michael Frey who are the 2nd generation operators of Mariah Vineyards and the Creators of Dirt Wine.
Mariah Vineyards is supporting regenerative agriculture as the first Land-To-Market Verified regenerative vineyard. This couple is working with their family to sell wine under the Mariah Vineyards brand while also developing a new concept in Dirt Wine that will be in the market soon.
In this episode, we learn about the history of this family-run, mountain-top vineyard, we take a deep dive into their transition to regenerative agriculture, plus Nicole and Michael spend time educating us on current under-discussed issues in the wine industry like shallow sustainability certifications, the use of over 70 additives in wine, and more.
Episode Highlights:
🍇 Their unique vineyard and AVA (American Viticultural Area)
⛰️ Nicoles’ parents building a mountain-top vineyard from scratch
🍷 Launching the Mariah brand with Brown-Forman
🤔 Why wine is valued by where it’s grown versus how it's grown
☑️ How to know if your wine is sourced from only one vineyard
🤯 The 70+ additives that can be in your wine
❤️ How their relationship changed the direction of the vineyard
🔥 Being inspired at The Regenerative Earth Summit
🥇 Being the world’s 1st Land To Market Verified Vineyard
🪱 Dry-farming, permanent cover, no-till, and animal integration
Links:
Mariah Vineyards
Dirt Wine
American Viticulture Area (AVA)
Brown-Forman
Regenerative Earth Summit
The Dorito Effect
Land To Market
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#31 - Jordan Rubin @ Ancient Nutrition - Saving The World With Supplements

On this episode, we have Jordan Rubin who is a Co-Founder and the CEO @ Ancient Nutrition.
Ancient Nutrition is supporting regenerative agriculture with its regenerative organic certified farms in Missouri and Tennessee and the company’s various superfood supplement products. Their mission is to save the world with superfoods.
In this episode, we learn about Jordan’s personal health journey and his experiences as a two-time founder in the natural and organic supplement space. We take a deep dive into the countless regenerative initiatives that Ancient Nutrition is pioneering both on their farms and in their products, and we talk about hot-button topics like certification, retailer adoption, and scaling regenerative brands.
Episode Highlights:
🤯 Jordan overcoming 18 illnesses + writing 3 books
💥 Starting and scaling Garden of Life
🧑‍⚕️ Co-Founding Ancient Nutrition with Dr. Axe
🌟 Saving The World With Superfoods & The R.A.N.C.H Project
🐃 Their 2 ROC Farms in Missouri & Tennessee
🥇 The world’s 1st ROC supplement line
💪 Why building soil is like building muscle🤝 The need to build more B2B regen supply
🔭 Getting to 100 Renegerartive Organic Certified SKUs
🏪 Why retailers need to step up for regen brands
Links:
Ancient Nutrition
R.A.N.C.H Project
Garden of Life
The Maker’s Diet
Patient, Heal Thyself
The Probiotic Diet
Dr. Axe
Rodale Institute
Savory Institute
Regenerative Organic Certified
Ecological Outcome Verification
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#30 - Joe Carr @ Serenity Kids - Bringing Regen Meat 2 The Baby Aisle

On this episode, we have Joe Carr who is a Co-Founder and the President @ Serenity Kids
Serenity Kids is supporting regenerative agriculture with their various regenerative and organic baby and children’s food products like their veggie and meat baby food pouches, dairy-free smoothies, grain-free puffs, and A2 formula.
In this episode, we learn about Joe and his wife Serenity’s personal health journey that led them to a paleo lifestyle and the idea to create the first paleo baby food, Joe educates us on how they’ve had regenerative sourcing in mind from the beginning of the company and how it plays into their product innovation strategy, plus Joe shares his vision for the future of Serenity Kids and how we can catalyze the regenerative movement through collective action.
Episode Highlights:
😷 Joe & Serenity’s personal health journeys
🥩 Starting the world’s first paleo baby food brand
📚 Why the research shows babies need animal-based foods
🐮 Grass-fed regenerative meat vs Organic feedlot meat
😡 Our alarming child nutrition crisis
🥛 Designing baby food to mimic breast milk
🤝 Getting help from Katie & Taylor @ EPIC
🤩 Selling 30 MILLION regen baby food pouches
🏷️ Working with the Clean Label Project
🔥 Why regen brands need to market together
Links:
Serenity Kids
Paleo FX
Land To Market
Clean Label Project
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#29 - Briana Warner @ Atlantic Sea Farms - Is Kelp The World's Most Regenerative Food?

On this episode, we have Bri Warner who is the CEO @ Atlantic Sea Farms
Atlantic Sea Farms is supporting regenerative agriculture with its various regenerative seaweed products grown using regenerative aquaculture practices.
In this episode, we learn about the deep fishermen livelihood and economic development vision driving the company, we get educated on what makes growing seagrass regenerative, and we discuss with Bri how we can scale vertically integrated, regenerative, and women-run businesses like Atlantic Sea Farms and others.
Episode Highlights:
🤯 The endless ways we can eat and use seaweed
💥 Why people are our best tool to fight climate change
🤑 Creating a regional economic engine through kelp
🆒 Why healthy carbon cycles > carbon sequestration
🌊 The environmental benefits of regenerative kelp
😮 Why kelp is the most regenerative food we can eat
📢 Getting consumers to eat more seaweed
👍 Why humility is the key to being a successful CPG founder
😡 Fundraising challenges for female and regen founders
🤩 The limitless potential of future seaweed applications
Links:
Atlantic Sea Farms
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#28 - Sean Smith @ Third Street - Helping Brands Take "The Third Street"

AC chats with Sean Smith @ Third Street
Third Street is supporting regenerative agriculture by partnering with regenerative brands in their creative efforts like branding, marketing, advertising, and much more.
In this episode, we learn about why Third Street refers to itself as an “attention agency,” how they have partnered with various CPGs, their epic rebrand for SunFed Ranch, and we explore tons of marketing and branding opportunities for regen brands at large.
Episode Highlights:
🥳 Introducing our FIRST-EVER Sponsor: Third Street
🤩 What is an “Attention Agency”
🤝 Why all business is not B2C or B2B but P2P
🤔 Marketing Challenges 4 Regen Brands
😍 Third Street’s work rebranding Sunfed Ranch
🔥 Tapping into the “essence” of a brand
🎯 The “Ascend” process & “Brand Wheel”
💫 Marketing to Gen Z vs Millenials
😎 Why people want to be enlightened not educated
⚡ How collective action will scale regenerative brands
Links:
Third Street
Grocery Shopii
SunFed Ranch
SunFed Ranch Rebrand
Simplicity Juice
Help A Reporter
Marketing 2 Gen Z
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#27 - Emily Griffith @ Lil Bucks - Building America's Buckwheat Brand

On this episode, we have Emily Griffith who is the Founder & CEO @ Lil Bucks
Lil Bucks is supporting regenerative agriculture with its various organic and regenerative organic sprouted buckwheat products.
In this episode, we learn about Emily’s international inspiration to bring a thriving buckwheat market to the US and Emily takes us behind the scenes on her 5-year journey of growing the business through a pandemic, trade wars, regular wars, and massive global supply chain headwinds.
Episode Highlights:
🦘 The international inspiration for Lil Bucks
😎 Nutritional and agronomic benefits of buckwheat
😂 Calling farmers at home to buy buckwheat
🤯 Countless reasons to build a domestic market for buckwheat
🏄 Being inspired by “Let My People Go Surfing”
💥 Creating a product line that works for the mass market
😍 Committing to regenerative, US-grown buckwheat
🚜 Working with A-Frame Farm & Mad Ag
🏅 The value of Regenerative Organic Certified®
💰 Unique financing needs when contracting regen supply
Links:
Lil Bucks
Lil Bucks Sustainability
Let My People Go Surfing
A-Frame Farm
A-Frame Farm Video
Mad Agriculture
Mad Lands
Mad Markets
Mad Capital
Mad Revolution
Regenerative Organic Certified
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#26 - Reginaldo Haslett-Marroquin @ Tree-Range Farms - A Regenerative Poultry Ecosystem

Kyle and AC chat with Reginaldo Haslett-Marroquin @ Tree-Range Farms
Tree-Range Farms is supporting regenerative agriculture with its regenerative, tree-range chicken that is raised in a "jungle-like" habitat that honors the true nature of chickens.
In this episode, we learn about the ecosystem of entities that is powering this regenerative poultry system, we get a behind-the-scenes look at the unique agronomy and production practices being used, and we hear from Regi on the importance of having a consumer-facing brand.
Episode Highlights:
🤝 The many entities creating a regenerative poultry ecosystem
😡 Processing challenges for small farmers
💭 Regi’s learnings from the theories of nation building
🤯 How cheap chicken is extractive
😧 The pitfalls of designing from a homocentric perspective
🏆 Tree-Range’s scalable and flexible production system
🦖 Why chickens are actually just little dinosaurs
💥 The importance of building a consumer-facing brand
🤩 A vision for 20 enterprise sectors in one ecosystem
🔥 The importance of affinity groups and collective action
Links:
Tree-Range Farms
Regenerative Agriculture Alliance
Regenerative Poultry Systems
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#25 - Hoda Mohajerani @ Chakra Chai - A CPG Based On Consciousness

Kyle and AC chat with Hoda Mohajerani @ Chakra Chai
Chakra Chai is supporting regenerative agriculture with its alchemical truffles and superfood elixirs that activate and nourish the 7 chakras of the body with formulas rooted in ayurvedic medicine. 
In this episode, we learn about the consciousness behind Chakra Chai’s products, Hoda’s spiritual and personal journey that led to the creation of the company, and how we need to dig deeper into “regenerative” and think about fundamentally shifting from existing, extractive systems.
Episode Highlights:
✨ What is Chakra Chai and the chakras of the body?
😯 Kyle and AC’s experience using the products
🎯 How to choose your Chakra Chai
🖤 Arta: the inspiration behind Chakra Chai
🏔️ Commercializing a CPG based on consciousness
💥 Why we have to fund emerging regen brands
👎 The pitfalls in “proof of concept”
🌟 The imperative to move from extraction to regeneration
🙏 Modeling support systems from indigenous wisdom
❤️ Why we need to move from the head to the heart
Links:
Chakra Chai
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#24 - Stephen Smith @ Onda - Regenerative, Slow-Infusion Hemp Medicine

Kyle and AC chat with Stephen Smith @ Onda
Onda is supporting regenerative agriculture with its regenerative, whole-plant, and full-spectrum hemp products that include oils, tinctures, capsules, and topicals.
In this episode, we learn about Stephen’s wild journey in regenerative agriculture that led to the creation of Onda, we get educated on the major differences between the vast majority of hemp cultivation and Onda’s regenerative model, and we talk about key drivers and tools for shifting our world to a regenerative paradigm long-term.
Episode Highlights:
😍 AC’s obsession with Onda Body Balm
🧑‍🌾 Stephen’s learning journey on many regenerative farms
💭 The vision that spurred Onda’s origin
💘 Stephen’s long-time love affair with hemp
🤯 Onda’s regen production and artisanal infusion processing
🚫 Why we shouldn’t grow hemp indoors
🌟 The work of the Nutrient Density Alliance
💫 Letting go and transforming through adversity
🔥 Stephen’s experience in the reNourish Studio
💥 The power of the conscious consumer
Links:
Onda
Biodynamic Farming
Casad Family Farms
Cate Havstad-Casad
Sun + Earth Certified
Nutrient Density Alliance
A Million Miles in a Thousand Years (Book)
reNourish Studio
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